Dennis Hanlon Shares How to Keep the Fire Lit

What did your real estate market look like when you started?

Was it just a few homes a year, in a very short window of time?

Or did you find that people were buying and selling year round?

Dennis Hanlon found that when he started, there was a fairly narrow window of time to sell! The prime season lasted for about 4 months for tourists, and the rest of the time was fairly slow!

He saw other areas with coalitions of realtors, and groups that worked together to bring in additional revenue sources for the area, and he decided to start something like that!

The Rocky Mountain Resort Alliance was born, and has helped shape real estate all throughout the Rocky Mountains! Even as far as California and Canada, the work that he did impacts agents to this day.

He understands what it means to serve second home buyers, and how to sell the dream.

This week on the Selling the Dream podcast, I’m talking to a leader among agents working in the second home market! Dennis Hanlon started working in the resort market in the early 90s, and he ultimately helped shape how resort real estate is sold in the Rocky Mountains! He’s been an inspiration to me and many other agents, and I’m so excited to have him share.

We talk about the impacts of COVID-19 on resort markets, how he markets, and his keys to success!

Ready to hear about his journey, and how he persevered in the industry so long? You won’t want to miss this week’s episode of the Selling the Dream podcast!

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