How Jonathan Hawkins Uses Storytelling to Make Selling Look Easy

What story do you share with your clients? Or do you even share a story? Social media is a powerful tool for real estate agents, letting us connect like never before. When you consistently use those social media tools to tell stories, you’re going to see results in your sales. Storytelling is effective in sales:…

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Should Second Home Agents be part of a Franchise, or Independent?

Are you part of a franchise, or are you an independent agent? There’s not a WRONG answer to this question: it really depends on the market, your personal fit with the company, and if it’s going to help you serve your clientele effectively. Both have their advantages and disadvantages. Your choice to either join a…

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How to Recover from “Oh Sh!t” Moments in Business

We’ve all had that ‘oh sh!t” moment, right? I mean, after all, everyone makes mistakes. If you haven’t made one yet, well, it’s coming. Life happens. Mistakes happen. But then what? What happens after you make (the inevitable) mistake is going to be what sets you apart. When you own up to the mistakes that…

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2019 Millenial Home Buying Trends & Market Predictions

Millennials will buy more homes than any other demographic in 2019.    Don’t forget: millennials aren’t kids anymore. In fact, the oldest millennials are turning 38 this year!    That age demographic includes those born between 1981 and 1996. Even though statistically they are waiting longer to settle down, start families, and purchase homes, they…

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Creating a Luxury Sales Experience Without Zillow, Realtor.com

Do you feel like you rely on data in your business?   Zillow, Realtor.com, MLS – all those places are invaluable sources of data that can drive your business and help you make decisions.   But what happens if you don’t have any of that data: how do you sell then?    There’s a lot…

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Maximize Your Database: October Mastermind Meeting Replay

Where do the majority of your leads come from?   Are they cold leads, or referrals? Are they coming from other agents in your feeder market? Are they from friends and family?   What if you had a database that brought in most of your business? That would be amazing, right?  Imagine not having to…

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Cole Resource’s Tyler Steenken Shows How Better Data Brings Better Leads

Is there a neighborhood that you want to be THE real estate agent in?   I know how that feels: I have this one small area of Maui that is the epicenter of my business!   Even in my advertising, I tell people that I don’t know much about other areas, but if they want…

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Tyra Rudrud on Joining a Franchise vs. Staying Independent in Real Estate

Real estate agents ask this question a lot.    Should I be on my own, as an independent agent, and embrace the freedom of running my business exactly how I want? Or should I join a franchise, and reap all of the benefits of being part of a larger organization, and all of the support…

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Tips to Help Real Estate Investors Get the Best ROI

As a real estate agent working in the second home market, you’re going to meet all kinds of home buyers! When working with investment buyers, there are lots of things to consider: What kind of return can they expect on their investment? What kind of expenses can they anticipate? How can they find a second…

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Use Screen-to-Screen Selling to Reach Second Home Buyers with Doug Devitre

What happens when you’re working in a secondary home market, and many of your clients and leads don’t live close by? Many of the homes that you sell are going to be second, and maybe even third, fourth, or fifth homes. These are the dream homes; the vacation homes that your clients have always wanted.…

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