John Ruhlin Shares How to Give Good Gifts
Are you interested in surprising and delighting your clients?
You may want to look into giving better gifts! And we’re not just talking about getting some cheap swag, and putting your logo on it!
Everyone gives swag or logoed items for anniversaries, birthdays, and Christmas (we call those ABC gifts).
But if you want to be like Seth Godin’s purple cow, and stand out, you’re going to want to be completely different!
Gifts surprise and delight your clients, and make them feel special and noticed.
It’s not about the transaction, or even the item itself (although you need to be strategic about what you choose!), but it’s all about making the recipient feel special and valued.
The relationship is the key: make your clients feel like their relationship is worth investing in, and they’re going to remember you!
If you can get your clients selling for you, and bringing in those quality leads, you’ll be amazed at how the money invested into good gifts pays off: and fast!
So stop giving crappy gifts, and tune in this week to hear about how you can give better gifts, even if you’re just starting out, and don’t have a big budget!
This week on the Selling the Dream podcast, I’m talking to John Ruhlin, author of the book Giftology, about how you can strategically give gifts! If you’re ready to explode your market and surprise and delight your clients and leads, you won’t want to miss this week’s episode of the Selling the Dream podcast!
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